It’s no exaggeration: Ultra is taking over the world. The mega-festival brand has just announced that, in 2014, it will expand into South Africa and Japan — giving it a presence on no fewer than five continents.
After celebrating its 15th year in Miami, as well as hosting events in Argentina, Chile, Croatia, Brazil, South Korea and Ibiza, UMF’s status as a global brand is without question. But entering into two relatively untapped markets is a major move. “South Africa and Japan are without a doubt two of the most burgeoning territories in the world when it comes to their ever-growing enthusiasm towards electronic music,” said Ultra founder/CEO, Russell Faibisch, in a press release. “These thriving scenes, coupled with the fact that these locations are some of the most beautiful I’ve ever come across, made the decision to expand into Africa an extremely exciting one to make.”
Now, for the details: Ultra South Africa is taking place in two different cities over two days. It’ll hit Cape Town on February 14 and Johannesburg on Februray 15. The Phase 1 line-up has already been announced and, as expected, it’s full of heavy-hitters: Tiesto, Alesso, Nicky Romero, Krewellaand W&W will be joined by Goldfish, Mi Casa, Euphonik & DJ Fresh and Black Coffee, the one-armed South African DJ who completed a marathon 60-hour set in 2010. If you’re looking to get a taste of the international Ultra experience, early bird tickets go on sale November 1, with more details available on UMF South Africa’s website.
The specifics for Ultra Japan are still in the works, although the press release reveals that the fest will take place in Tokyo. Until details are announced in full, fans will be treated to one of the famed “Road to Ultra” parties on December 20. Headlined by Above & Beyond and Showtek, the event will also feature a host of local electronic talent. Tickets are already on sale at UMF Japan’s website, with more info on the festival itself to come.
We can’t wait to see fellow dance fans in South Africa and Japan experience the Ultra madness we know and love – and here’s hoping for live streams so we can see it all unfold.
-Lauren Lipsay. www.inthemix.com.au.