Facebook has a file on you, and now you’ll be able to see it and edit it.

In the current day and age, social media and networks have become vital for advertising. Facebook has allowed for many companies to reach more audiences through their platform. Therefore in order to make its advertising more relevant, Facebook has stated that it will soon let you ask why it’s showing you a particular ad as well as adjust the list of what the company believes to be your interests.

For example if you’re shown a Facebook ad for specific clothing brand, can click it and select “Why am I seeing this?” Facebook will then tell you why it showed you that ad— maybe you “liked” other clothing brands similar to the ad that popped up on your feed. You can then choose to wipe that trait about yourself and also scan through and edit all of the aspects that Facebook thinks describe you best.

Supporters of Facebook’s newest feature change will say it means the ads you now see will hopefully be more attention grabbing and appropriate to you. The latest feature is not only beneficial for consumers and businesses but also for Facebook. The change will help Facebook connect businesses and potential customers, making its ads all the more valuable. You won’t be seeing fewer ads — just more relevant ads.

Facebook, which announced the changes in a Thursday blog post, stated that it would begin serving up ads based on information collected about your travels around the Internet outside Facebook’s usage. The successful social network already gathers an excess of information about you from websites and apps that you use, so it comes as no revelation that it wants to use that information to show you more valuable ads.

Of course like any social networks there is skeptic about security and If you’re concerned about your privacy, you can opt-out of letting Facebook view your web activity.

This new feature seems to be beneficial for all parties involved, so instead of our timelines being flooded with “useless” ads and informations, you can now view only what’s of interest to you and thus making your feed more organized.